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Internal Communication in a Selected Company
Frydrych, Lukáš ; Kruntorádová, Markéta (referee) ; Konečný, Štěpán (advisor)
This diploma thesis is focused on setting up internal communication in the company OSCOM TRADING s.r.o.. The thesis is situated in two parts. The theoretical part of the thesis is focused on communication in the company as a whole. The practical part is focused on working with the acquired knowledge. The current situation in the company is analyzed and based on the obtained data, internal communication in the company is proposed, which aims to simplify communication and not confuse employees with irrelevant information, which will positively affect the working atmosphere in the company.
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Internal Communication in a Chosen Company
Burianová, Jitka ; Brunová, Jana (referee) ; Konečný, Štěpán (advisor)
My diploma thesis deals with the evaluation of internal communication in Česká spořitelna. The first part of my work is focused on theory, emphasizing the importance of good functioning internal communication and the consequences of its deficiencies. I also apply this knowledge in the practical part, which is supplemented by the characteristics of Česká spořitelna and the important milestones of the origin of internal communication in the company. In the analytical part, I investigate the employees' satisfaction with the current situation. The paper presents proposals on how to simplify message sharing and avoid the overloading of information that is not relevant to all employees.
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Crisis communication strategy for the city of Neratovice in the event of a chemical accident
Vrána, Petr ; Moravcová, Hana (advisor) ; Houdek, Petr (referee)
The bachelor's thesis focuses on developing a communication strategy and manual for the city of Neratovice in the event of a chemical release from the local company SPOLANA Ltd. The aim of the thesis is to minimize panic and effectively inform the residents of the city about the danger. The thesis is structured into three main parts. The introduction sets the objectives of the thesis and provides motivation for addressing the topic. The theoretical part covers strategic communication, public relations, political communication, trust management, crisis communication, and communication in local governments. The analytical part includes an analysis of the current state through case studies, interviews with authorized individuals, analysis of media outputs, and a questionnaire survey. The practical part focuses on developing a crisis communication strategy, including setting goals, identifying target groups, types of events, and procedures. Furthermore, a crisis communication manual is prepared, and budgetary and other requirements are addressed. The research is based on analysis of specialized literature, basic research on information about Neratovice City and SPOLANA Ltd., interviews with responsible individuals, case studies, and a questionnaire survey among the residents of the city. The outcome of...
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The potential of Guerilla marketing
HAVLÍKOVÁ, Monika
Thesis deals with the research of the potential of guerilla marketing and his popularity. The thesis examines trends and popularity of marketing. The purpose of this thesis is to devise a guerilla marketing campaign for a selected company, based on quantitative research (questionnaire survey among marketing professionals) and qualitative (guided interview and focus group with employees of the organization). Literary research deals with the theoretical basis of guerilla marketing, where the pioneer is especially Jay Conrad Levinson. There are also talks about trends in the digital marketing, about emotions in marketing, about crisis communication with the media and about Czech legislation in the field of advertising. The results of the thesis showed that guerilla marketing is popular among marketing specialists, but it is not very used. But the potential shows. Among the employees of the selected company, the potential of guerilla marketing was also shown. Interest was also expressed by the company executive who would accept a thoughtful and interesting campaign. At the end of the thesis was designed guerilla campaign for selected company, in the form of ambient media and viral video.
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The Changes of Church Communication in the Third Millennium: The Reform of Vatican Media and its Impacts in the Period of the Credibility Crisis
Zavadilová, Tereza ; Koudelková, Petra (advisor) ; Kočí, Martin (referee) ; Franc, Jaroslav (referee)
This thesis explores a specific part of the contemporary Church communication area: the Vatican media reform that started in 2015, two years after the appointment of Pope Francis, as a part of the gradual reform of the whole Roman Curia. The aim of this still unfinished media reform is to make Vatican media (radio, TV, press office, news website Vatican News etc.) more technologically and financially effective, to share the message of Pope Francis through the most modern communication channels, to employ more laymen instead of clerics (in 2018 prefect Paolo Ruffini became the first layperson who ever led the Vatican dicastery), and to give voice to the local Church in the world. The many shifts included media unification, convergence, digitization, employing social media and a more reciprocal relationship with the public. Nevertheless, the secondary aim of the reform was to transform Vatican media into more transparent, trustworthy, and reliable source of information about the Church and the faith - especially in this era of a "credibility crisis" caused by the abuse of authority, power, conscience and sexual abuse of minors and vulnerable adults. The thesis proves that the reform has, apart from the obvious technological money-sparing face, also a content face - e.g., the aim to restore its...
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Communication of Czech Government during the COVID-19 pandemic
Balážová, Zuzana ; Hájek, Lukáš (advisor) ; Bahenský, Vojtěch (referee)
The bachelor thesis Communication of the government of the Czech Republic during the COVID-19 pandemic deals with the communication of selected representatives of Czech government. The work examines the communication of the Prime Minister, the Deputy Prime Minister and the Ministers of Health. The first section of the thesis focuses on theoretical starting points of the field of government communication, its multidisciplinary nature as well as definition. Due to the ongoing pandemic, the theoretical framework was broadened with crisis communication. At the end of the first section, a model of ideal government communication during the crisis was presented. The aim of the work was to find out whether the government of the Czech Republic fulfilled the theoretical prerequisites for successful communication according to this model. Qualitative methods of analysis were complemented with quantitative methods for a better analysis of communication. The results showed that the communication of the selected members of the government did not fulfill the theoretical prerequisites of successful communication, as they did not fulfill most of the elements of the defined model.
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Communication of the Ministry of Health of the Czech Republic during the coronavirus pandemic on Facebook and Instagram
Preissová, Viktorie ; Jansa, Petra (advisor) ; Nečas, Vlastimil (referee)
This thesis examines the communication of the Ministry of Health of the Czech Republic on the social networks Facebook and Instagram during the coronavirus pandemic period from 1 March 2020 to 31 July 2021. It is based on the theory of crisis communication, political communication and political marketing communication on social networks. Using quantitative content analysis, the themes, forms, appeals and emotional frames of the analysed content are examined. The results of the analysis show that the communication of the Ministry of Health within the analysed Facebook posts was mostly devoted to the topic of sanitary and anti-epidemic measures, the implementation and relaxation of these measures and vaccination. In the case of the analysed Instagram posts, the Ministry most frequently addressed hygiene and anti-epidemic measures, the level of risk of contagion in the Czech Republic and the publication of relevant information and contacts providing relevant information. Posts without an appeal and emotional framework were the most frequently published.
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How has the Covid-19 pandemic changed the communication of universities in The Czech Republic?
Cerhová, Anna ; Klabíková Rábová, Tereza (advisor) ; Vranka, Marek (referee)
The bachelor thesis aims to analyse the development of communication of public universities in the Czech Republic over the years. The thesis focuses on the period before the Covid-19 pandemic, during the pandemic and then analyses the changes in communication after the pandemic. The aim of the thesis is to identify the tools that universities used in crisis communication and their impact on contemporary communication. Key research questions include discovering how universities communicated, whether they were forced to adopt new communication strategies, and whether they intend to continue these new communication trends. As part of the research investigation, the thesis examines communication on social media through content analysis and then verifies how the target group perceives the transformation of communication through a questionnaire survey among students. In a broader perspective, this thesis aims to highlight the importance of crisis communication of public institutions and to suggest possible solutions that could contribute to more effective communication.
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Internal Communication in a Selected Company
Frydrych, Lukáš ; Kruntorádová, Markéta (referee) ; Konečný, Štěpán (advisor)
This diploma thesis is focused on setting up internal communication in the company OSCOM TRADING s.r.o.. The thesis is situated in two parts. The theoretical part of the thesis is focused on communication in the company as a whole. The practical part is focused on working with the acquired knowledge. The current situation in the company is analyzed and based on the obtained data, internal communication in the company is proposed, which aims to simplify communication and not confuse employees with irrelevant information, which will positively affect the working atmosphere in the company.
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